Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of the orange doesn’t guarantee the quality of what’s inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to increase its appeal.
How To Brand an Ingredient
Why do we pay more for an orange with a Sunkist sticker? Because inspecting the outside of the orange doesn’t guarantee the quality of what’s inside. We need the assurance of the Sunkist brand. A variant on this theme is ingredient branding: putting the brand of an ingredient on the outside of a product to […]
October 08, 2007