The
Indirect Approach to Network Marketing on the
Internet
With the indirect approach you do not mention your Internet marketing
program at all to your leads in the initial stages of your
relationship. Instead, you offer your prospects some other product that
appeals to a similar niche in the market as your network marketing
program is appealing to.
The product should offer high-value at a relatively low price that will
nevertheless generate a small profit for you. It will be even more
effective if you can offer a unique product, something that you create
yourself, such as the report, or an e-book, or an audio or video
training course.
Whenever somebody purchases the product, they will have to opt in to
your mailing list in order to receive the download link. Tell your
customers that they will also gain access to your business newsletter.
When you write your newsletter, be sure to fill it with valuable
information and advice about your niche market. Keep it friendly and
entertaining. Focus on informing and entertaining your subscribers
rather than on selling your network marketing business. Talk about your
successes and failures, about what works and what doesn't work in
Internet marketing. It will then be enough simply to post a link to
your network marketing website in the postscript of your newsletter.
This indirect method of promoting your Internet marketing business is
often referred to as a "funded proposal" because it offers a way for
you to generate "funds" and then to "propose" your business program to
your customers. It is a softer approach that has several benefits. In
the first place, by selling a one-off product on the "front-end" you
will be able to generate the funds that you need in order to promote
your business from the outset. Meanwhile, you will be quietly promoting
your Internet marketing business on the backend through your e-mail
newsletter series.
Selling a value packed product on the front-end will also set you on a
good footing with your subscribers before you have even mentioned your
network marketing business. They will have done business with you, and
they will be receiving useful information from you and so they will be
more inclined to trust you when you recommend other products and
services, especially if you do not constantly try to sell to them. The
key to Internet marketing success is to build strong personal
relationships, and this method set you off on the right foot from the
beginning with your new customers.
Since your advice is useful to them, they will be much more likely to
continue reading your newsletters. When you consider that most people
only buy a product after they have been exposed to it several times
over, you are going to stand a much greater chance of recruiting
prospects to your network marketing business if you can get them to
read several of your newsletters.
Both the direct and indirect approach are viable models for promoting
an Internet network marketing business. There is no reason why you
could not run parallel direct and indirect campaigns, and split test
each campaign so that you can gradually improve your results over time.
Nevertheless, if you are starting out on a low budget, then I would
recommend that you master the indirect approach first as a way to fund
your business on the front-end or selling your network marketing
program on the backend.
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