7 Ways to Build Customer Loyalty with Automatic Content Marketing

Build Customer Loyalty by Automating Content marketing

Send your Facebook Posts or
 Favorite Content as an Automatic Enewsletter

Email can play a big role in content marketing success and now marketers can automatically integrate and automate content marketing to create and build loyal, profitable customer relationships.

“Email can play a big role in content marketing success,” said Dan Forootan, president of StreamSend Email Marketing. “Done right, it makes content marketing easier -- click a button, curate content, post it to the web and email it to subscribers. And do it all automatically. Marketers can increase reach while decreasing time and resources spent. Here are seven ways to make that happen.”

1.    Make News with Social 
Convert social posts into an e-newsletter by creating a content board for social posts, and setting it to pull posts automatically from Facebook. Then set the content board to email new posts on a predetermined schedule.

2.    Create a Dynamic Newsletter 
Automatically deliver curated web content as an e-newsletter. Any time users see something interesting on the web, they can click on a bookmarklet in their browser to post it, share it and have it emailed automatically to subscribers as an e-newsletter.

3.    Keep it Front and Center 
Marketers can centralize content strategy with content boards, which act as a repository for content and can be embedded in web sites, shared to social and automatically emailed to subscribers.

4.    Touch on Targeted Topics 
Businesses can create multiple content boards and easily segment content by topic or target audience. Each board can be associated with its own list for automatic e-newsletter delivery.

5.    Boost SEO 
Content boards will provide powerful backlinks to businesses’ websites, boosting their website's SEO power.

6.    Keep it Fresh 
Embed content boards in your website. Every time you post new content to your board, your website will be updated too.

7.    Keep it Friendly 
Increase engagement with mobile-friendly e-newsletter templates. Take advantage of professionally designed e-newsletter templates optimized to render well across all screens, from the computer desktop to mobile devices.

Find out how StreamSend Content Share can ramp up your content marketing to reach your best audiences the way they want to be reached – automatically. Check out Integrate and Automate Your Content Strategy! to see how to make it happen.


StreamSend is an award-winning digital marketing platform offering results-driven email and social media marketing, automated content curation and management, and behavioral automation.

6 Ways to Build Sales with Social-Powered Email Marketing

Make sure your best social posts make it to your custormers

StreamSend, the email marketing service provider, shares six ways marketers can build customer relationships and sales with social-powered email marketing.

“Emails that include social sharing buttons have a click-through-rate 158% higher than emails that do not include social sharing buttons.” - WebDAM

“Social media has transformed the way consumers make purchase decisions, gain more information about products and services, and find deals and purchase incentives,” said Dan Forootan, president of StreamSend Email Marketing. “With over one billion social media users, adding the power of social media to your email strategy can produce large campaign response lifts.”

1. Dress Up Content to Go Anywhere
Figuring out the goal and style of campaign content comes first so that language, images and offers are all tailored to pull visitors to a lead capture or purchase form – in messaging that works for all social media pages, landing pages and emails.

2. Give Them a Reason to Believe
People need reasons to pass along and recommend content. Engaging imagery, coupons, discounts or referral programs give them that reason. Share and pin buttons everywhere keep that content moving.

3. Design: Create once, Deliver Everywhere
In addition to mobile rendering, email template design should consider how the actual content will be repurposed as a Facebook tab and/or embedded into a blog post. Smart marketers take “create the message once and deliver it everywhere” with the click of a button, saving both time and money.

4. Have a Smart Landing
Landing pages are where marketers ask prospects and customers to take action. They should have the same message, look and feel as the email marketing that drove the visit, and should include a prominent call to action. Shorter lead capture forms work better than longer ones. Email templates can double as landing pages to get the message out, and should then follow a schedule to automatically repost to social.

5. Lead Gen: Social + Email
Convert social network users into email subscribers by embedding an email opt-in form on social media pages, blogs and pin boards. A compelling call to action is crucial to opt-in.

6. SEO - Leverage for Your Engagement and Landing Pages:
Search engines will continue to find landing pages, social pages, and share boards for months to come – and Google +1 will show those pages to friends – bringing users back to business’s doorstep and giving the offer another chance to be seen, acted on or shared.

Find out how to put Email + Social and all of the power of email marketing automation to work for your business, read StreamSend’s Email Marketing Automation & Integration Guide.

5 Ways Engagement Tiles Can Attract Customers and Build Relationships Faster

New Alternative to Banner Ads Skips Steps for Website Engagement, Email Subscription

StreamSend,shares five tips to create Engagement Tiles™ that attract and convert customers faster and easier than traditional banner ads.

Engagement tiles work on blogs, landing pages and  in emails 

Engagement Tiles deliver a more personalized, relevant and responsive experience than traditional banner ads   

Engagement Tiles, new from StreamSend, are interactive, easily embeddable blocks of content that convert website engagement into email subscribers and in-store customers with one click, bypassing the need for multiple steps and a separate website landing page.

“Our Engagement Tiles deliver a more personalized, relevant and responsive experience than traditional banner ads,” said Dan Forootan, president of StreamSend Email Marketing. “Seeing how banner ads’ multi-step process loses too many potential customers along the way, we’ve created a single-click solution to quickly engage busy website visitors and mobile users, then nurture those relationships with targeted email communications. Here are five ways to create Engagement Tiles that attract and convert customers.”

1. Shout it Out
Tell visitors exactly what they’ll get when they click or provide their information: “Send me this coupon;” “Download white paper;” “View latest news.”

2. Put on a Show
Video and graphics call attention. Add a video or animated GIF to content tiles to make them interactive and attention-grabbing.

3. Be Grateful – and Smart
Add a call to action and link to your form’s “thank you” message to take visitors one step further into your funnel. Include an offer, an information request or an e-newsletter sign-up form.

4. Make an Offer They Can’t Refuse
Don’t make viewers think twice about your offer. Be sure to make the value proposition clear and concise.

5. Easy Does It
Engagement Tiles are perfect for mobile keyboards and short attention spans. Typing is hard on virtual keyboards. So, collect only the information needed to get the relationship going, then follow up via email to build your customer profile.

Find out how easy it is to streamline user engagement and remove the need for landing pages and other conversion barriers, click here to read more and sign up for a 30-day free trial, compliments of StreamSend Engagement Tiles.

12 Ways Automated Email Can Drive Sales

Triggered Email Marketing Creates Customers

StreamSend, the email marketing service provider, shares 12 ways businesses can use “triggered” email marketing automation to build strong customer connections and increase sales.


“Automated emails get 119% better click rates than broadcast emails,” said Dan Forootan, president of StreamSend Email Marketing. “The ability to reach prospects with highly valued and timed automated messages can make an enormous difference in conversion rates – boosting them as high as 50%.”

1. Smart Triggers
Subscriber and customer welcomes, anniversary dates, post-purchase, birthdays and website activity follow-up -- also known as email remarketing, all present opportunity for triggered communications. And they work: the average open rate for welcome emails is 50%, making them 86% more effective than newsletters.

2. Email Remarketing
Start by defining goals and the types of email remarketing campaigns, such as: cart abandonment reminders -- purchase association emails -- benefit-driven landing pages and triggers -- welcome emails introducing products or services -- product trial upgrade emails -- requests for reviews -- satisfaction survey with new clients.

3. Relevance = $
Relevant emails drive 18x more revenue than broadcast emails. Customize plans for the various segments of your clients’ database: existing customers, existing prospects, past or inactive customers, new leads, people who bought what, people who abandoned a shopping cart, etc. Expect unsubscribes if the messages are not timely and relevant.

4. Right on Time
Email automation really shines at timing, from auto-responders that upsell acquired leads when they are “hot” to using lifecycle campaigns to educate prospects about relevant products and services. Automatically re-target your most engaged subscribers with triggered email based on clicks.

5. Keep a Smart Pace
Let prospects and customers to choose how often they want to hear from your clients. It’s a courtesy that is appreciated and keeps unsubscribe rates low. Establish a communications preference center.

6. Send Smart
Use smart message delivery options to create a campaign once and deliver it to email, social and the web in one "send."

7. Get Personal
Make a personal connection and send your emails from a real person, not some marketing entity. The less recipients feel like just one more name on a list, the better. Pick relevant company representatives, preferably experts, that can vary according to the emails’ audience.

8. Keep Score
Lead scoring -- qualifying and passing leads to sales -- can keep you on track with email marketing automation. Not only can you measure responses, you can adjust messages for the different stages of buyer interest and produce more timely, viable leads as a result.

9. Data Dive
Don’t overlook existing data that can tell you everything from recipients’ gender to behavior that indicates product interest. Knowing these details lets you treat them as individuals. Valuable data can also be collected by sending clients a survey after they have cancelled their service. Automation can produce the data you need to continually improve relevance – and campaign results.

10. Segment
Marketing automation makes segmentation easy, dividing audiences by age, industry, gender, geography, job and much more. Being able to recognize these groups not only avoids message missteps, it’s one more way to increase automation efficiency. Triggers can automatically segment leads and send targeted follow-up emails.

11. Keep them Engaged
Leverage transactional emails to introduce clients and prospects to new products and services based on interest. Increase engagement by leveraging dynamic content for your emails.

12. Deliver Content that Counts
Use RSS emails to create an automated email that will automatically send your blog posts to prospects and clients. Use share boards to automatically send curated content from around the web.

Learn more about email marketing automation, remarketing and other ways to put the power of email marketing to work for your business -- check out StreamSend’s Engagement Tile Marketing Guide to driving leads and conversion.

20 Ways to Build Your Email Marketing List

StreamSend offers email marketers, franchisors and agencies twenty effective tips to build their email marketing lists and reach larger numbers of more targeted customers and prospects.

“Smart marketers know that a good, growing email list is gold”

“Smart marketers know that a good, growing email list is gold,” said Dan Forootan, president of StreamSend Email Marketing. “The size of the list needs to increase and evolve to sustain the widest reach possible, as does the quality of those email addresses, reaching the right people the right way with messages they value. Good lists are the foundation of email marketing, which consistently ranks highest for ROI, so follow these steps to make sure your email lists are a dynamic, on-target and growing foundation for profitable customer relationships.”

1. Make it worth opting in -- with a program that’s targeted to subscribers’ real needs and interests.
2. Be clear up front with what recipients can expect to receive and how you will respect their privacy and preferences.
3. Add a form to your video to collect email names and subscribers
4. Post a template of informative videos on Facebook, (whether or not they were created by others). Use a widget to add a form that invites viewers to “get more like this.”
5. Make a share board; post it regularly on social
6. Create one-page landing page templates that contain calls to action and provide coupons or other incentives.
7. Send a new-customer welcome email that contains a discount coupon -- and has a form to refer a friend to get a discount coupon.
8. Embed email templates on your existing blogs and web sites with forms, offers and calls to action.
9. Be sure to include a subscribe button on your communications so that a reader can become a relationship
10. Social sites like Facebook should feature a prominent opt-in that promotes the program and invites readers to join.
11. Promote the email program on all your printed materials.
12. Promote the program at in-store point of sales.
13. Visitors to your website should quickly and clearly see the email opt-in.
14. Position the e-mail sign-in at consistent locations for all the different phases of a visit to your website.
15. Accompany any sign-in form with an email opt-in and program description.
16. Make some promotions, sales, etc., available through email only.
17. Make the email opt-in an easy gate to jump, knowing that there will be other opportunities to learn further customer preferences.
18. Sell the program – concisely – at opt-in locations.
19. Promote an online webinar or contest and collect email addresses from sign-ins.
20. Create different email subscriptions that will target specific segments of your audience according to their needs and interests.

Make the most out of your growing email list by analyzing and continually improving your communications. Find out how StreamSend’s Campaign Analysis Service can help you increase click-through rates, conversions and sales, inquire here.

Read about Video Email Marketing Here
Read about Re-selling Email Marketing with your brand and services here

10 Email Marketing Must-Dos for 2015

StreamSend offers marketers ten key steps to make 2015 a profitable year for their email marketing campaigns.



 

Make your Email Campaigns work harder in 2015

“2014 showed email’s continuing momentum as the best marketing tool to drive ROI,” said Dan Forootan, president of StreamSend Email Marketing. “Now, just as we look to continually enhance our email campaigns, it’s time to review our total approach to email marketing – the mistakes to avoid and the best practices that guide success.”

1. Button Up
It all starts at the end: measurement. The beauty of email is its measurability: who read what, when, where – or who didn’t. Take advantage of the latest measurement tools to find out when to enhance success or fix lagging results.

2. Get the Picture
Adding videos to email shows a much higher return on investment, increasing ROI and boosting monthly revenue by forty percent. Click-through rates increase 2-3 times when marketers include a video in an email.

3. Take it on the Road
Already accounting for over half of all email opened, mobile devices offer marketers a way to reach customers wherever and whenever they want. But that also means there’s stiff competition for their attention; one glance will view and judge your message, either to engage or dismiss, possibly forever. Learn the mobile email tricks to success.

4. Boost Open Rates
To win the battle of the inbox, emails need to stand out and be welcomed -- open rates will tell you who’s winning. Step back and judge if you are providing information that is genuinely valued. Sometimes even the best marketers are guilty of drinking their own Kool-Aid; don’t be one of them. Serve the customers.

5. Get Recognized
The inbox battle also demands making it easy to recognize your emails with a consistent look and format, and an inviting subject line. Count on only having a second to stop them before their eyes flick down the list.

6. Click – You’re Engaged
Click-through rates gauge your success – or failure -- engaging readers. They opened your email; now you have to deliver. Measuring links clicked can guide your future content for continuing improvement. And be sure to make the call to action loud and clear.

7. Harness Your Audience with RSS
Any business with regular RSS updates can more effectively connect with its audience and attract new followers with these syndicated live web feeds. When businesses gain this ability to share their RSS content so widely, they start to multiply their number of readers, building their lists and building their business with more customers.

8. Templates Work Hard
When marketers want to know the easiest, most reliable way to send emails with a branded look and feel that optimize reader response, email templates are the answer. Check out some key features to look for in templates, in this case, ones that helped marketers win the holidays’ furious inbox battle for customer attention.

9. Email on Steroids: Add Social
Emails that include social sharing buttons have a click-through-rate 158% higher than emails that do not. With more than two billion social media users across various platforms worldwide, adding social media to clients’ email strategy can produce large campaign response lifts.

10. Bottom Line
Make sure business goals and email campaigns are in synch to guide content and strategy. If immediate sales are the goal, even a successful awareness campaign might look like a failure. And as for sales, measurement actions like redeemed coupons can be a bullet-proof way to measure success.

StreamSend
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service.

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10 Ways Email Templates Make it Easy to Reach Holiday Customers

Agencies and marketers can use email templates to easily create holiday email marketing campaigns that attract leads and generate sales during the 2014 holiday season.

    

StreamSend Templates are ready to go for the Inbox and Mobile

“The holidays are a busy time for marketers and consumers alike,” said Dan Forootan, president of StreamSend Email Marketing. “Marketers not only have to fight for consumers’ attention, they need to beat their competitors’ offers and countless other communications in the battle of the inbox. Email templates are the answer -- a great way to quickly and easily deliver holiday messages that are targeted and welcomed. Here are ten key features to look for in successful email templates.”

1. Holiday templates should be optimized for both desktops and mobile devices.

2. Simple drag and drop functionality is a must to make editing and updating easy.

3. Smart message delivery options save time and enable delivering to email, social and the web with the click of a button.

4. Video capabilities are a must. Marketers should be able to drag and drop in a Holiday video widget, add calls to action to any video and send it off -- shared, emailed, on a board or embedded with calls-to-action on a page.

5. Look for advanced features that accompany the holiday templates, include triggered emails, advanced segmentation and retargeting, dynamic content, geo-targeting and multi-level reporting, to name a few.

6. Marketers should take advantage of the mobile environment with one-click action in ready-to-go, customizable templates that do all the work and catch holiday shoppers on the go.

7. Make it easy for holiday shoppers to connect with both brand and offer. Responsive holiday templates with built-in mobile smarts are a great place to start reaching them the right way, and

8. Mobile designs and templates can usually expand much more easily than trying to retrofit desktop content. But that’s assuming they contain identical content or design. They don’t have to -- it can be a smarter, easier move to capitalize on the advantages of their different sizes with different approaches.

9. Make it spontaneous – start with a template and take advantage of mobile being an easy place to watch a twenty second pitch.

10. Effective templates will contain customizable sign-up forms that allow easy setup, launch and managing of multiple lead capture forms. Marketers should also have the ability to embed a sign-up form directly into the video template so people can opt-in to their list.

Find out more about how email can make the holidays a special time for your business with custom emails templates for Cyber Monday, Black Friday and throughout the holidays, visit the StreamSend Holiday Center at http://www.streamsend.com/PRHolidays. And as a holiday gift from StreamSend, sign up there for a free Holiday email campaign trial.

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