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Catering business

The restaurant business these days is not just a catering business, but a leisure business with many components, without considering which it is easy to lose in the fierce competition.

Importantly, the restaurant business is available not only to large multinational corporations like McDonald’s, but also to small, even family-owned businesses that can franchise or open a completely independent restaurant.

Of course, the main thing in a restaurant is the cuisine – after all, poor food quality cannot be compensated for by either great waiter service or authorial interior design.

In planning the opening of his restaurant, newcomers often make the mistake of focusing on their own tastes. But do not forget that the restaurant business is the same business as all others, and here at the center must be put the client and his preferences.

If successful, the owner of the restaurant business can count on a good profit margin, reaching up to 60%.

Typically, all restaurants are divided into three main classes:

  • Elite (characterized by high prices, exquisite interior and a wide variety of dishes).
  • Medium-class restaurants – good menu for moderate prices.
  • Fast food – standard set of dishes, self-service, minimal prices.

In making the decision to open a restaurant, many parameters must be taken into account:

  • Research of potential customers – flows of people passing near the restaurant, ability to pay, preferences, etc.
  • Competitor analysis – what competing restaurants are nearby, who their customers are, what is the level of service, strengths and weaknesses, “average check” level, etc.
  • The restaurant’s surroundings – what buildings and facilities are nearby, what advantages this can bring.
  • It is also important to consider the availability of parking and easy access to the restaurant, and if necessary, install signs.
  • Choose exterior design.
  • Choose equipment, as well as install special software that can automate many functions.

Answers to the above questions you can try to find on your own, or you can turn to specialized companies that will conduct the necessary research, help you choose the right equipment, etc.

In conclusion, it is worth mentioning that creative creativity plays an important role in the success of the restaurant business: it will help to stand out among the competitors and win customers.