A sizeable proportion of Pakistan’s population comprises young people aged between 15 and 24; these college and university bound students are focused, ambitious and eager to climb the ladder to success. They realize that the first and most important rung of the ladder is a degree from a reputable college or university.

Focused and driven, Pakistani students (and their parents) meticulously plan their higher educational careers; they are committed to earning a degree from the best possible educational institution and to this end they are willing to invest significant amounts of time and financial resources.

In 2023, more than 30,000 Pakistani students are expected to pursue higher education at colleges and universities abroad; more than half of these students are expected to choose a university or college in the United Kingdom & Australia; the remainder will choose an educational institution in North America, Europe and the Far East & the Middle East.

In 2016, DAWN had promoted students’ projects at the Education Expo by developing the first of its kind ‘Research Pavilion @ DEE’. The pavilion was jointly initiated and highly supported by the Higher Education Commission of Pakistan. It provided students an opportunity to share research experiences with a larger audience.

Keeping in view the high interest of visitors (students, parents, educationists, foreign missions & industrialists); at the Education Expo, the Research Pavilion will be organised in Karachi to further strengthen industry-academia linkages.

At the DAWN Education Expo in Karachi, a series of workshops will be organised which will help young generation to steer their careers in the right direction with competency based training solutions. The program will include discussions with career experts that will highlight the most lucrative careers for students.

The workshops will be advertised in the media to attract large number of students that will benefit the participating universities.